I’ve just had a little dummy spit! Watching commercial TV (that’s not all that common at our place), I have just seen an ad by Harris Scarfe where the message is clearly promoted that when something is a bit too hard to clean, a bit grubby, needs a repair, maybe you don’t like it anymore or for some other reason, you just chuck it in the land fill bin (complete with a plastic bin liner!). The example in this ad that really got me steamed was the steel frying pan that needed a little bit of elbow grease as it has lost its sparkle, was just tossed into the bin. I think it is time all advertising should be required to be responsible in the presentation of their message to ensure they promote responsible, sustainable options for purchasing, using and disposal of both the packaging and any items that are past their prime.
Australia is in the top five of rubbish creators in the world, lets knock that on the head. Not a stat to be proud of.
It would not take much effort to adapt advertising to trigger thoughts like ‘take it to the op-shop’, encourage reduce, reuse and recycle positively and if they really want to take some responsibility, accept items back and re-distribute them into community organisations. Greenpeace have some wonderful tips on living more sustainably, check them out here.
It is really important to trigger a change of thinking in people and marketing has significant opportunity of power in doing this. Unfortunately, over the years the message sold has created some pretty severe environmental issues and high carbon footprints by promoting the disposable lifestyle many live by.
Plastic water bottles, disposable single use plastic, and packaging are making a huge impact on the environment and it cannot continue as it is not sustainable. Communities are now having to deal with how we deal with things like this.
It shouldn’t be too hard, people just need to be educated by seeing examples and advertising is a great way to do this. Things like showing a donation box that things go into rather than the landfill bin, use a compost bin or worm farm for food scraps to go in and minimising packaging.
Which ads rile you with their lack of sustainable responsibility?